The falls in technology stocks over the last few days are good for anyone interested in business that makes sense. What I understand is making a profit from an investment. So at my company Instant Search, we look at what return we expect to receive from an outlay. For example, if a mailshot costs £1,500 to put together and send out, we expect to receive back in at least £3,000 - double the cost of the initial outlay.

Any return by the stockmarket to business fundamentals will be good for the business community as a whole. Businesses will cost less to buy, as outrageous multiples will no longer be expected. That means anyone wanting to start up in business will be able to do so for much less, as established businesses will change hands for a fraction of what they have been doing. Furthermore, there will be no incentive to pour vast amounts of capital into a company, in the hope that profits will in the future will be reflected in the worth of the company. Investment will, then, only be made when it is possible to make a return on that investment. No dreaming of multi-millions, just a down-to-earth expectation based on reasonable inputs.

One analyst put it well, when he said that his firm had gone back to investing in companies dealing in the basics: eating, drinking, smoking and clothing. The sooner we can add technology businesses to the list, the better it will be for all of us in hi-tech businesses. How fast we can forget Dot-Com mania will dictate when our sector begins to get healthy again.